We connect it.
We automate it.
You get your time back.

AD Software builds connectors, apps and custom software for online stores that have outgrown copy and paste. Your store, shipping, accounting and suppliers, finally talking to each other.

20+Years running
an online store
GTABased in
Toronto
1 dayTypical reply
to an inquiry
How an AD Software connector works One order leaves your store, passes through a connector, and arrives in your shipping, accounting and inventory systems without anyone retyping it. Your store Order #1042 2 items, paid Ships to Calgary connector Shipping Label ready Address filled in Accounting Invoice posted Totals match Inventory Stock updated 2 SKUs adjusted 10:42:07 order 1042 received 10:42:08 label created, invoice posted 10:42:09 stock updated, nothing retyped
Connectors & Custom Builds

Platforms we've built on and connected

  • Shift4Shop
  • Stallion Express
  • WooCommerce
  • Doofinder
  • AWIN
  • Mailchimp
  • Google Analytics 4
  • Search Console
  • Google Sheets
  • Telegram
  • Trello

What we do

Software that takes you out of the middle of your own systems.

From a single connector to a full custom app, we scope it, build it, host it and keep it running, so you are not the integration.

E-commerce Connectors & Integrations

Custom connectors that link your store to shipping, accounting, marketplaces and marketing tools. Orders, tracking numbers and customers move on their own.

Supplier Price & Stock Feeds

Daily price and inventory updates pulled from supplier files, portals and APIs, so your listings stop selling what your supplier ran out of yesterday.

Custom Apps & Internal Tools

Dashboards, admin tools, in-store screens and team apps built around how your business already works, not how a template thinks it should.

Automation & AI Assistants

Scheduled jobs, alerts, reports and AI assistants trained on your own products and policies. The repetitive work gets done while you are doing something else.

How it works

Four steps. One point of contact. No surprise invoices.

  1. 01

    Tell us what's manual

    Describe the task you keep doing by hand, and the systems on each side of it. An email is enough to start.

  2. 02

    We scope and quote

    You get a plain English plan and a fixed price before any work begins. If an off the shelf tool will do it for less, we say so.

  3. 03

    Build and test

    We build against your real data and test it alongside your current process, so nothing switches over until it is proven.

  4. 04

    Launch and look after

    We host and monitor it, or hand over the code and documentation. When a platform changes its API, we fix it.

Recent builds

Built for a real store first. Then for yours.

Store to shipping order sync

Sends orders from a Shift4Shop store straight into Stallion Express, so labels are ready to print without retyping a single address.

  • Shift4Shop
  • Stallion Express
  • Python

AI customer support assistant

A self-hosted chat assistant that answers shopper questions from the store's own product and policy content, day or night.

  • AI assistant
  • Self-hosted
  • Docker

In-store digital signage

Four retail screens that refresh themselves with the newest products from the store catalogue. No USB sticks and no manual slides.

  • Node.js
  • Shift4Shop API
  • Fire TV

Search, affiliate and SEO plumbing

Doofinder site search, AWIN affiliate tracking, Google Analytics and a Search Console indexing queue run from a Google Sheet.

  • Doofinder
  • AWIN
  • GA4
  • Google Sheets

Team stats app

A team hub for a minor hockey club: player stats and standings for families, shot tracking and game notes for the bench.

  • Web app
  • Prototype

About AD Software

Built by a store owner who got tired of copy and paste.

AD Software is run by Adam DePass, who has operated a Canadian online and retail store since 2003. The tools on this page began as fixes for that business: orders retyped into a shipping account, store screens nobody had time to update, customer questions piling up after hours.

That is the difference. We are not guessing at how an online store works from the outside. We have lived the month end, the oversold product and the platform update that breaks everything on a Friday, and we build software that expects them.

AD Software is the sister company of AD Promo, and works the same way: one point of contact, clear pricing, and work that shows up when we said it would.

Most small businesses do not need more software. They need the software they already pay for to talk to each other.

The idea behind AD Software

What we connect

If it has an API, a feed or an export, we can connect it.

A few of the systems and jobs we get asked about most. Not on the list? Ask anyway. If the data can be reached, it can usually be moved.

  • Shift4Shop stores
  • WooCommerce and WordPress
  • Shopify stores
  • Stallion Express and shipping carriers
  • QuickBooks and accounting exports
  • Supplier price and stock files
  • Supplier and wholesale portals
  • Google Sheets and Google Calendar
  • Mailchimp and email platforms
  • Site search and product feeds
  • Affiliate and analytics tracking
  • Point of sale and in-store screens
  • AI chat and support assistants
  • Reports, alerts and scheduled jobs
  • Custom web apps and dashboards

Common questions

Straight answers before you email us.

What is a custom connector?

A custom connector is a small piece of software that moves data between two systems that do not talk to each other on their own, for example sending new orders from your online store to your shipping account, or updating your product prices from a supplier's file every morning. It runs in the background on a schedule or the moment something changes.

Why not just use Zapier or an app from the app store?

If an existing app does exactly what you need, use it, and we will tell you so. Custom work makes sense when no app exists for your platform, when the existing one is unreliable or missing a feature you depend on, or when per task fees add up to more than owning the connector outright.

Which platforms do you work with?

We have built on Shift4Shop, WooCommerce, Stallion Express, Doofinder, AWIN, Mailchimp, Google Analytics, Google Search Console and Google Sheets. Shopify, QuickBooks, supplier portals and most other systems with an API, a data feed or an export can be connected too.

How much does a custom integration cost?

Every project gets a fixed quote before any work starts, so the price you approve is the price you pay. A single connector is a small project, not an enterprise contract. Send us a description of the task and the two systems involved and we will reply with a price.

How long does a project take?

It depends on the systems involved. A single connector between two platforms with good APIs is a short project, while a full custom app takes longer. Your quote includes a timeline, and we test alongside your current process before anything switches over.

Who hosts and maintains it after launch?

Your choice. We can host and monitor it for a flat monthly fee, which includes fixing it when a platform changes its API, or we can hand over the code and documentation for you to run on your own server.

Do you only work with online stores?

No. Online stores are where we have the most experience, but the same skills apply to any small business with systems that do not talk to each other. We also build custom web apps, internal tools and AI assistants. We are based in the Greater Toronto Area and work with clients across Canada and the United States.

Tell us what you are tired of doing by hand.

Describe the task and the systems involved. We will reply with questions or a fixed quote, usually within one business day.

Phone / WhatsApp (416) 886-7611 Mon to Fri, 9am to 6pm ET
Location Greater Toronto Area, Ontario Working with clients across Canada and the US